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Work for Smart Camp

professional stuff

head of content | certified project manager | Senior Producer |
Cognitive psychology researcher 

 Infinite Timelines Inc. 

Pierced is making podcast for girls. It's time to give the girls the mic!

Head of Content & Operations
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Pierced was a Gen Z-focused media network aiming to grow multiple influencer-driven podcasts and YouTube channels while integrating AI-driven B2B e-commerce monetization. The challenge was launching 10+ shows, increasing engagement, and driving audience loyalty to the e-commerce platform, while building a scalable production system.

Overall
✔ Built a media network from the ground up, focusing on Gen Z target audiences, from establishing operations to content strategies, growing to 6K users in the first month.

✔ Led full production in all stages from development of shows to distribution and promotions of content of 10+ projects, leading producers and a creative team of 10+.

✔ Partnered with C-suite and teams to define KPIs aligned with business OKRs, fostering innovation, ownership achieving 100% of Q1 OKRs.

✔ Designed a training program for talent and creative team to improve content quality, storytelling technique, and tech know-how.

✔ Created processes and systems, improved org-wide workflow, communication, and collaboration across Product, Production, Marketing, Creative Team, and client acquisition.

Some case studies on strategy:

Out of Line with Brynn & Kelsey
 

✔ SITUATION:


Out of Line was a podcast featuring Bryn & Kelsey, aiming to expand its audience by leveraging their existing fan base. The challenge was growing engagement while making the content feel fresh and relevant to a wider audience.
 

✔ ACTION:

🚀 Focused on booking influencers and high-engagement guests to attract crossover audiences.
🚀 Analyzed trending topics and cultural conversations to ensure episode themes resonated.

Now What? with Brooke Sabey

✔ SITUATION:


Brooke wanted to launch For Now What?, a personal podcast that told her story in a meaningful and structured way. The challenge was ensuring the season had a clear narrative arc rather than feeling like disconnected episodes.

✔ACTION
 

🚀 Designed a 10-episode season arc, aligning content with Brooke’s personal journey.

B4U Call Me Crazy with Komal

✔ ACTION:

🚀 We prepared scripts beforehand, booked a '70 style studio, designed the logo and did the photography (by yours truly), produced the entire show in one week (intro music, animation, marketing plan), recording all 10 episodes on location in one afternoon.

✔ SITUATION:

For B4U Call Me Crazy our host Komal could only be the USA for 3 days.

Syd & Olivia Talk Sh*t 

✔ SITUATION:


Syd & Olivia was a podcast that needed a more efficient production workflow to streamline operations and scale content production

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✔ ACTION:
 

🚀 Implemented new tools, optimized recording and post-production workflows, and streamlined collaboration, contributing to the successful production of 12 episodes.

Cover Art & Photography for Audio Productions

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🚀 Executed YouTube content strategy, running A/B testing on thumbnails, titles, and video formats to optimize engagement.

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Social Media Strategy (reels, posts, collabs, cross- promo's, tags, etc)

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Creative Direction Animation Intro

For the podcast intro, I collaborated with an animator, created the storyboard concept, incorporated Komal's artwork (she's a designer), and hired a musician to compose a song that matched her iconic '70s style.

program management

Coil Technologies 

As part of Coil's Content team, I provided financial, production, and project support to filmmakers, artists, creators, and screenwriters, helping bring their creative projects to life.

 
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Co-owner | co-host | producer | podcast Smart camp

Co- Founded Smart Camp podcast with comedian Tom Rhodes, an edutainment travel podcast with 3M+ downloads that began as a world tour meeting fascinating artists, writers, and comedians. The podcast evolved into a globally recognized Infotainment podcast delivering impactful storytelling, humor, and cultural insights.

🏆 Accolades: 3M+ downloads | Guests include Judd Apatow, Steve Wozniak, Hannah Gadsby, Marc Maron, and more | Best Newcomer (A.V. Club) | Top 10 Podcast (Matador).
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Documentary/webseries

Friday Knowledge Nuggets (YouTube)

⭐ Created and produced a 50-episode micro-learning series Friday Knowledge Nuggets that blended education and entertainment.

In Search of... Heroes

⭐ Created and produced a travel documentary series showcasing global humor and diverse cultural perspectives on comedy. Exploring humor in Kuala Lumpur, Cambodia, Argentina, Australia, Jakarta, New Zealand, Ireland, London, Netherlands, and Vietnam.


⭐ Created and produced a three-part road trip documentary exploring the lives of icons living in America. James Dean in Marfa, TX, Ernest Hemingway in Key West, FL, Charles Bukowski in Redondo Beach, CA.

Roadtrip Docs

creative production | storytelling | Pitch decks | writer

 In collaboration with 3Arts Management I worked on conceptualizing show ideas, designing, and pitching decks.

Managed talent and logistics across 345+ travel days annually across the USA, Europe, and Asia,

coordinating schedules, contracts, venues, A/V assets, campaigns, merchandise, and live events.

Directed 4+ travel documentaries from concept to distribution, leading global teams, securing

acquisition by Lionsgate, and earning recognition at the NYTV Festival.

Published travel photographer and story editor for HuffPost, earning recognition as Best Travel Blog.

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album production

Co-founded Magic & Prayer, a media production company overseeing operations, production, and distribution of live spoken word performances across digital, vinyl, and streaming platforms. Managed freelancers and vendors. Partnered with iHeart and SiriusXM.

🏆 Accolades: Top Ten Billboard ranking (March ‘19)| Grammys Top 100 in Comedy Albums (‘20)

Billboard ranking Top Ten

Produced 6 albums

- designed cover art

- led creative team of engineers, designer

- distributed on SiriusXM, streaming platforms, and physical

Grammy Top 100 selection

Vinyl example

- designed cover art and record art

- production of 1000 physical pieces

- oversaw editing, mastering and mixing of recording

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All images & content 2005 - 2025 © Ashna Rodjan

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