Work for Smart Camp
professional stuff
head of content | certified project manager | Senior Producer |
Cognitive psychology researcher
Infinite Timelines Inc.
Pierced is making podcast for girls. It's time to give the girls the mic!
Head of Content & Operations

Pierced was a Gen Z-focused media network aiming to grow multiple influencer-driven podcasts and YouTube channels while integrating AI-driven B2B e-commerce monetization. The challenge was launching 10+ shows, increasing engagement, and driving audience loyalty to the e-commerce platform, while building a scalable production system.
Overall
✔ Built a media network from the ground up, focusing on Gen Z target audiences, from establishing operations to content strategies, growing to 6K users in the first month.
✔ Led full production in all stages from development of shows to distribution and promotions of content of 10+ projects, leading producers and a creative team of 10+.
✔ Partnered with C-suite and teams to define KPIs aligned with business OKRs, fostering innovation, ownership achieving 100% of Q1 OKRs.
✔ Designed a training program for talent and creative team to improve content quality, storytelling technique, and tech know-how.
✔ Created processes and systems, improved org-wide workflow, communication, and collaboration across Product, Production, Marketing, Creative Team, and client acquisition.
Some case studies on strategy:
Out of Line with Brynn & Kelsey
✔ SITUATION:
Out of Line was a podcast featuring Bryn & Kelsey, aiming to expand its audience by leveraging their existing fan base. The challenge was growing engagement while making the content feel fresh and relevant to a wider audience.
✔ ACTION:
🚀 Focused on booking influencers and high-engagement guests to attract crossover audiences.
🚀 Analyzed trending topics and cultural conversations to ensure episode themes resonated.
Now What? with Brooke Sabey
✔ SITUATION:
Brooke wanted to launch For Now What?, a personal podcast that told her story in a meaningful and structured way. The challenge was ensuring the season had a clear narrative arc rather than feeling like disconnected episodes.
✔ACTION
🚀 Designed a 10-episode season arc, aligning content with Brooke’s personal journey.
B4U Call Me Crazy with Komal
✔ ACTION:
🚀 We prepared scripts beforehand, booked a '70 style studio, designed the logo and did the photography (by yours truly), produced the entire show in one week (intro music, animation, marketing plan), recording all 10 episodes on location in one afternoon.
✔ SITUATION:
For B4U Call Me Crazy our host Komal could only be the USA for 3 days.
Syd & Olivia Talk Sh*t
✔ SITUATION:
Syd & Olivia was a podcast that needed a more efficient production workflow to streamline operations and scale content production