Combines a master's degree in cognitive psychology with hands-on expertise in creative production across various platforms (broadcast, digital, print), offering engaging storytelling for creative projects. 

Manages deliverables from ideation to launch, and works directly with cross-functional global teams, high talent, and industry partners. 

Known for vision/ brand strategies based on user insights, big picture thinking, and problem-solving.

Cognitive Psychology

Master's Degree, Leiden University, The Netherlands

Cognitive psychologists, study how the human brain works — how we think, remember and learn. 

Project Management

 Google Project Management, 2021 & Prince2

+ Adobe Premiere, Photoshop & Audition

TRR Smart Camp

  • Work with cross-functional teams & production partners

  • Collaboration with third party vendors and advertisers

  • Creative branding & strategy

  • Project management

Extended Arm Productions

  • Produce various short documentaries and web series (e.g. In Search of Heroes, Comedy in Malaysia, etc.)

  • Manage cross-functional creative teams

  • Creative problem-solving

Sirius XM

  • Produce five albums from ideation to launch

  • Collaboration with creative partners

  • Latest one selected for Grammy Selection 2020

Web series, Roku

Who says learning can't be fun?

  • Direct a YouTube series Friday Knowledge Nuggets - strategized with the objective to provide educational value presented in an entertaining format


  • Developed treatments and pitch decks by working closely with 3 Arts Management

  • Originated the concept Finding the Funny, which was picked up by Lionsgate

Huffington Post, Audible & Amazon

  • Creative writing, structure short story, and provide photography for online publications

  • A Tragedy, a Miracle and a Brawl, ... Welcome to Ireland  ranked in HuffPost Travel's Best Travel Blogs of 2011

Cognitive Psychology Researcher


University of California, Irvine, etc.

  • Research in human error in aviation for the Dutch Pilot Association (VNV/ALPA)

  • Research in human error in the OR for Leiden University Medical Center (LUMC)

  • Research on the effectiveness of a new Dutch law (published in a Dutch scientific journal)

  • Research on the reliability of memories under Professor E. Loftus at University of California, Irvine

Volunteer Work

Chairman, Sprint Master, Event Organizer


  • Chairman of a 500+ member network Young The Hague

  • Led brainstorm sessions for government officials at The Hague

  • Produced comedy benefit show with stellar talent line-up in Los Angeles

Human Relations 


Municipality The Hague, The Netherlands

  • Project Manager where I served as liaison between government departments

Talent Management & Branding


3Arts Management

  • Global tour. Six months USA, then Asia & Europe, maintaining the Tom Rhodes international creative brand